Effective Political Communications

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This 3-day course aims to provide participants with a better understanding of the complexity of communicating in a political environment. It will help participants to communicate in a better focussed way which will hit and acknowledge political buttons of decision makers, develop a political narrative for external communication and show how good political communication is essential for effective campaigns.
Course Description

This programme aims to help participants to understand how the political environment influences decisions in government and the way in which those decisions are communicated.

Through a series of practical exercises the participants will, themselves, develop political communications aimed at assisting political decision takers in making and communicating decisions and taking accountability for those decisions.

Participants will also have opportunity to look at the way that campaigners try to influence the political agenda – looking at what has worked in successful campaigns and what has not.

Who should attend?

The programme is primarily intended for senior executives in government and public service who need to communicate effectively within a political environment. It is suitable for anyone at senior level who has responsibility and influence in relation to the processes, decisions, actions, products and outcomes of government.  The programme should also be of value to senior managers in organisations seeking more effective engagement with government including those involved in campaigning and lobbying.

  • Permanent Secretaries
  • Directors in Ministries
  • Directors and leaders of arm’s-length bodies and agencies
  • Consultants
  • Policy advisors
  • Desk Officers
  • Senior managers and directors of organisations who need to interact with the above

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Do you have five or more people interested in attending this course? Do you want to tailor it to meet your company's exact requirements? If you'd like to do either of these, we can bring this course to your company's office. You could even save up to 50% on the cost of sending delegates to a public course.

To find out more about running this course in-house:

Our Tailored Learning Offering

If you want to run this course at a location convenient to you or if you want a completely customised learning solution, we can help.

We produce learning solutions that are completely unique to your business. We'll guide you through the whole process, from the initial consultancy to evaluating the success of the full learning experience. Our learning specialists ensure you get the maximum return on your training investment.


We can offer any of our public courses delivered at your office or we can devise completely tailored solutions:

Read more about our offering or complete a call back request to speak to a learning specialist.


Why us

We have a combined experience of over 60 years providing learning solutions to the world’s major organisations and are privileged to have contributed to their success. We view our clients as partners and focus on understanding the needs of each organisation we work with to tailor learning solutions to specific requirements.

We are proud of our record of customer satisfaction. Here is why you should choose us to help you achieve your goals and accelerate your career:

  • Quality – our clients consistently rate our performance ‘excellent’ or ‘outstanding’. Our average overall score awarded to us by our clients is nine out of ten.
  • Track record – we have delivered training solutions for 95% of worlds’ top 100 banks and have trained over 250,000 professionals.
  • Knowledge – our 150 strong team of industry specialist trainers are world leading financial leaders and commentators, ensuring our knowledge base is second to none.
  • Reliability – if we promise it, we deliver it. We have delivered over 20,000 events both in person and online, using simultaneous translation to delegates from over 180 countries.
  • Recognition – we are accredited by the British Accreditation Council and the CPD Certification Service. In an independent review by Feefo we scored 96% on service and 95% on product