Chief Marketing Officer (CMO) Programme

4 days 24-27 Apr 2017, London UK £4,600.00 + VAT* Download brochure Add to basket
4 days 27-30 Nov 2017, London UK £4,600.00 + VAT* Download brochure Add to basket

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Overview

Agenda is being finalised, for more information please contact +44 (0)20 7779 8543

Instructors

We work with a series of expert instructors, please select the course location of interest to review the credentials of who will be delivering the programme.

London

Venue

London

Central London Hotel Venue

All courses are held at four or five star venues in Central London, Zone 1. We strive to provide you with a training environment of the highest quality, to ensure that the whole learning experience exceeds your expectations.

Your training venue will be confirmed by one of our course administrators approximately 3-4 weeks before the course start date.

Related Courses

Inhouse

We can bring this course to your company's office.

If you simply want to run this course at a location convenient to you or if you want a completely customised learning solution, we can help.

We produce learning solutions that are completely unique to your business. Our tailored learning solutions are designed specifically for your organisation’s needs.

We’ll be here to support you every step of the way. From the initial consultancy through to evaluating the success of the full learning experience. We'll ensure you get the maximum return on your training investment.

Find out more

Agenda
Day 1


The basis for making sound marketing decisions

  • Global economic conditions
  • Key banking pressures and major marketing challenges
  • Guest speaker – ‘Banking in the 21st Century’
  • Global regulatory pressures
  • Seizing opportunities, managing risk and making money


Marketing genius and the creative process

  • What is genius?
  • Sense of purpose
  • Leadership in marketing
  • Strategy and tactics
  • Guest speaker – ‘Modern Financial Services Strategies’
  • Really understanding customers
  • Developing propositions
  • Brand and organisational DNA
  • Creativity and idea generation
  • Innovation – research and development
  • Improving your own creative skills
  • A study of visual imagery
  • Using colour effectively
  • Guest speaker - Case studies from leading advertising agencies
  • Guest speaker - Case studies from a leading digital agency
  • Making social media work
  • Guest speaker - from a leading social media expert
  • Processes and methodologies from the outside-in
  • Making the right marketing mix decisions


 

Day 2


Communicating effectively in a confusing world

  • The language we use should be what customers understand
  • Staying connected
  • Intelligence, imagination and understanding
  • Deliver today and think about tomorrow
  • Customer insight – changes in customer behaviour
  • Getting inside the heads of customers
  • Marketing metrics are key
  • Guest speaker – ‘the importance of marketing numbers’
  • Channel delivery
  • Brand development and brand management
  • Guest speaker - Case studies from leading brand consultant
  • Becoming famous
  • Modern sales and selling skills
  • Social is for Selling
  • Managing CRM properly
  • Guest speaker - from a leading CRM supplier
  • Targeting
  • Expectations and measuring performance
  • Redefining the communications mix
  • Story telling
  • Communication planning and strategy
  • Executing the plan
  • Swimming with fishes and sinking with stones


 

Day 3


Technology and the digital revolution

  • Technological advancement - today and tomorrow
  • Fintech solutions – Artificial Intelligence & ‘Robo’ Strategies etc
  • The challenges of a connected world
  • The language of technology
  • The impact of the ‘Blockchain’
  • Make or buy decisions
  • Outsourcing – with eyes wide open
  • Guest speaker – ‘Technology – the good, the bad and the ugly’
  • Knowing your customers
  • Guest speaker – A leading thinker and practitioner on KYO and AML execution
  • Data management in a highly digitised world
  • Guest speaker – ‘The price companies pay for not securing their data properly’
  • Cyber security
  • Guest speaker – ‘Are you sufficiently protected?’
  • Digital natives v traditionalists
  • Guest speaker - Case studies on how consumers think and behave
  • The internet – 15-years on
  • The Mobile Landscape
  • Guest speaker – ‘Future of mobile power’
  • Product Development in the digital world
  • Big data – benefits and challenges
  • Guest speaker – ‘Making data decisions’
  • Not to be forgotten - conventional channels
  • Making technology work
  • Integration strategies
  • Transformation strategies



 

Day 4


Your contribution to deciding upon strategy, making and executing plans and success

  • The value of marketing to any organisation
  • The time for marketing has arrived
  • The importance of objective setting
  • What is the ‘big idea’
  • Selling only what customers want to buy
  • Daring to think what no one else has thought of
  • Inspirational marketing leaders
  • Thought leadership
  • Functional leadership
  • Developing your marketing skills
  • Developing your personal skills
  • The objective ladder – from corporate to team
  • Classic planning models ( GE McKinsey Matrix etc)
  • Creating your own model
  • The benefit of methodologies
  • Gathering data and information
  • Using data and information
  • Review
Why us


We have a combined experience of over 60 years providing learning solutions to the world’s major organisations and are privileged to have contributed to their success. We view our clients as partners and focus on understanding the needs of each organisation we work with to tailor learning solutions to specific requirements.

We are proud of our record of customer satisfaction. Here is why you should choose us to help you achieve your goals and accelerate your career:

  • Quality – our clients consistently rate our performance ‘excellent’ or ‘outstanding’. Our average overall score awarded to us by our clients is nine out of ten.
  • Track record – we have delivered training solutions for 95% of worlds’ top 100 banks and have trained over 250,000 professionals.
  • Knowledge – our 150 strong team of industry specialist trainers are world leading financial leaders and commentators, ensuring our knowledge base is second to none.
  • Reliability – if we promise it, we deliver it. We have delivered over 20,000 events both in person and online, using simultaneous translation to delegates from over 180 countries.
  • Recognition – we are accredited by the British Accreditation Council and the CPD Certification Service. In an independent review by Feefo we scored 96% on service and 95% on product