Chief Marketing Officer (CMO) Programme

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The pace of change forced upon Marketers employed in banking across the world has never been faster and more complex than it is today. Aggressive competition, increased customer understanding and massive advances in technology combine to demand that if we are to further improve the impact that we have and if we are to survive in our chosen profession we must invest more time and effort in keeping up to date, improving our understanding and honing our skills.
Of course, these factors affect customers too so it is vital that we continue to invest in finding ways to really understand how they think and behave and the way they respond to the multitude of stimuli that we present them with. More importantly, it is crucial that we learn how to harness all the benefits of the digital world.
The Course Director is a practicing marketing professional with a most impressive track record in bank marketing having worked with major brands throughout the world. The Course Director has arranged for a number of external specialist speakers to address various key issues that confront us today – for example: ‘Modern Financial Services Strategies’ – ‘Digital Marketing Case Studies’ and ‘The Future of Mobile’ to name but a few – you are urged to look at the programme below to find out more.

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Do you have five or more people interested in attending this course? Do you want to tailor it to meet your company's exact requirements? If you'd like to do either of these, we can bring this course to your company's office. You could even save up to 50% on the cost of sending delegates to a public course.

To find out more about running this course in-house:

Our Tailored Learning Offering

If you want to run this course at a location convenient to you or if you want a completely customised learning solution, we can help.

We produce learning solutions that are completely unique to your business. We'll guide you through the whole process, from the initial consultancy to evaluating the success of the full learning experience. Our learning specialists ensure you get the maximum return on your training investment.


We can offer any of our public courses delivered at your office or we can devise completely tailored solutions:

Read more about our offering or complete a call back request to speak to a learning specialist.


Why us

We have a combined experience of over 60 years providing learning solutions to the world’s major organisations and are privileged to have contributed to their success. We view our clients as partners and focus on understanding the needs of each organisation we work with to tailor learning solutions to specific requirements.

We are proud of our record of customer satisfaction. Here is why you should choose us to help you achieve your goals and accelerate your career:

  • Quality – our clients consistently rate our performance ‘excellent’ or ‘outstanding’. Our average overall score awarded to us by our clients is nine out of ten.
  • Track record – we have delivered training solutions for 95% of worlds’ top 100 banks and have trained over 250,000 professionals.
  • Knowledge – our 150 strong team of industry specialist trainers are world leading financial leaders and commentators, ensuring our knowledge base is second to none.
  • Reliability – if we promise it, we deliver it. We have delivered over 20,000 events both in person and online, using simultaneous translation to delegates from over 180 countries.
  • Recognition – we are accredited by the British Accreditation Council and the CPD Certification Service. In an independent review by Feefo we scored 96% on service and 95% on product