Strategic Marketing in Financial Services

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Overview

This Euromony Training course will provide a comprehensive review of the strategic marketing approaches used by leading banks. You will increase your understanding of why a focused marketing strategy is key to success, and even survival, in banking markets which are very competitive and over-banked You will practice the use of a range of analytical methodologies which are key to formulating marketing strategy, and assess ways in which your own institutions could upgrade their own approaches to marketing in order to increase market penetration, market shares, profits and profitability

This 4-Day training course explores the “world-class” approaches to strategic marketing used by leading banks and how participants' banks could use them to improve their own performance:

Course Overview

  • To provide a comprehensive review of the strategic marketing approaches used by leading banks
  • To increase understanding of why a focused marketing strategy is key to success, even survival, in banking markets which are very competitive and over-banked
  • To practice the use of a range of analytical methodologies which are key to formulating marketing strategy
  • To assess ways that participants’ banks could upgrade their own approaches to marketing in order to increase market penetration, market shares, profits and profitability

    The course will help:
  • Segment the banking and financial services markets in which their banks are active
  • Develop successful marketing strategies and guide their practical implementation
  • Reorganise their banks in a way that emphasises agreed marketing prioritiesRestructure their branch networks to improve selling, customer service and profitabilityRefocus planning, budgeting and financial control systems on to marketing priorities
  • Calculate correctly the profitability of products, customers, segments and branches
  • Build a true marketing culture across their banks
  • Set priorities for upgrading strategic marketing in their banks

Methodology

The training course is intensive and participative. Various methods are used:

  • Formal presentations, including many real case studies, with discussions
  • Case studies and “question and answer" plenary discussion sessions
  • Discussion group sessions followed by presentations developed by participants

Learning Level

This is an advanced course for top bankers who need to formulate and implement winning marketing strategies with the aim of increasing market share and profitability.

 

 

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Why us


We have a combined experience of over 60 years providing learning solutions to the world’s major organisations and are privileged to have contributed to their success. We view our clients as partners and focus on understanding the needs of each organisation we work with to tailor learning solutions to specific requirements.

We are proud of our record of customer satisfaction. Here is why you should choose us to help you achieve your goals and accelerate your career:

  • Quality – our clients consistently rate our performance ‘excellent’ or ‘outstanding’. Our average overall score awarded to us by our clients is nine out of ten.
  • Track record – we have delivered training solutions for 95% of worlds’ top 100 banks and have trained over 250,000 professionals.
  • Knowledge – our 150 strong team of industry specialist trainers are world leading financial leaders and commentators, ensuring our knowledge base is second to none.
  • Reliability – if we promise it, we deliver it. We have delivered over 20,000 events both in person and online, using simultaneous translation to delegates from over 180 countries.
  • Recognition – we are accredited by the British Accreditation Council and the CPD Certification Service. In an independent review by Feefo we scored 96% on service and 95% on product


 


 
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